717-306-9803

WEBSITES THAT CONVERT VISITORS INTO CUSTOMERS

Your website should drive real growth—more leads, more trust, more revenue. We build fast, mobile-friendly sites that look professional and actually work for your business. The result? A digital presence that brings in customers while you sleep.

Performance Impact

Data-Driven
Load Time
1.8s
was 6.0s
PageSpeed
98/100
was 79
Expected Results
Traffic Increase +20-40%
Visitors Stay Longer +60%
Conversion Boost +15-30%
Engagement
+45%
Page Views
+60%
Google Review

"The new website is user-friendly, visually appealing, and has greatly improved online presence. Highly recommended for high-quality web design."

- Bethany Miller

Revenue Impact

Potential Annual Increase
$576K
Conservative estimate
Based on typical $150K/mo business:
• +32% revenue growth
• ROI: 1,820%

Custom Built

Zero plugins
No bloat
100% optimized

Is Your Website Costing You Customers?

A slow, outdated website doesn't just sit there—it actively pushes customers away. Over half of mobile visitors leave if your site takes longer than 3 seconds to load. That's not just bad luck. That's lost revenue.

Here's what might be hurting your business:

  • Slow pages lose sales – Every extra second costs you customers and revenue
  • Generic design erodes trust – If your site looks like everyone else's, why should customers choose you?
  • Mobile nightmares – Over 60% of visitors use phones. A clunky mobile experience sends them straight to your competitor
  • Security risks hurt your reputation – One breach and customer trust vanishes overnight
  • Invisible to customers – Slow sites rank lower on Google, burying you beneath competitors

Every visitor is an opportunity. Every second they wait is a chance for them to leave. The good news? This is completely fixable.

How We're Different

We build websites tailored specifically to your business—not templates stretched to fit. The result is a site that's fast, secure, and actually brings in customers.

See The Difference In Action

Real performance scores: Our sites vs. typical template builders

Our Competitor's Actual Site
70/84/100/100
Our Client's Site
98/100/100/100

The bottom line: Better performance doesn't cost more—it just requires the right approach. Your website investment should actually deliver results.

Valley Peak Roofing Co. Logo

Gunnar

Owner, Valley Peak Roofing Co.

+12% Organic Growth in 2 Months
"The new website has completely changed our visibility. We went from 280 to 301 ranked keywords, organic clicks increased 12%, and our average search position jumped from #46 to #36—all within 2 months. When an average roof costs $8,000-$12,000, one job pays for the entire website. The ROI is immediate."
+12.1%
Organic Clicks
+7.5%
Keywords Ranked
+10
Positions Improved

A Website That Actually Works For You

Cinescope Movie Theater Website - Desktop
Cinescope Movie Theater Website - Mobile
John's Chimney Service Website - Desktop
John's Chimney Service Website - Mobile

We build your site to match your business—not force your business into a template. The result? A professional website that loads fast, looks great, and brings in customers.

What this means for your business:

  • Fast pages keep visitors engaged – Your site loads quickly, so customers stick around instead of bouncing
  • Built secure from day one – No vulnerabilities, no hacks, no headaches
  • Works beautifully everywhere – Phones, tablets, desktops—your site looks great and functions perfectly
  • Google-friendly by design – Clean structure helps you rank higher and get found by more customers
  • We handle all the technical stuff – Updates, maintenance, and support included so you can focus on your business

Simple, transparent pricing: One-time development fee for our time building your site, then just $50/month for hosting, maintenance, and ongoing support. No hidden costs, no surprises.

Fired Up BBQ Catering Website - Desktop
Fired Up BBQ Catering Website - Mobile
Valley Peak Roofing Co Website - Desktop
Valley Peak Roofing Co Website - Mobile

Why Our Sites Outperform Template Builders

Speed That Converts

Fast sites keep visitors engaged and rank higher on Google. Your pages load quickly so customers stay, explore, and ultimately buy from you.

Rock-Solid Security

Built secure from the ground up. No vulnerable plugins or themes to worry about. Your site and your customers' data stay protected.

Mobile-First Design

Over 60% of visitors use phones. We design for mobile from day one so your site works perfectly where your customers actually are.

Unique to Your Brand

Your business is unique. Your website should be too. We create a look that represents your brand, not someone else's template.

Predictable Costs

$50/month hosting/unlimited maintenance. No surprise plugin fees. No maintenance headaches. One upfront investment, minimal ongoing costs.

Grows With You

Start small, scale up. No platform limitations, no migration headaches. Your site expands as your business grows.

Template Sites vs. Custom-Built Websites

Template Sites
(WordPress, Wix, etc.)
Custom-Built Sites
Visitor Experience
Often 3-7 seconds to load – many visitors leave before seeing your site
Loads in under 2 seconds – visitors stay and engage with your content
Design & Branding
Generic templates used by thousands of other businesses
Unique design tailored to your brand and industry
Mobile Experience
Often clunky on phones (where 60%+ of traffic comes from)
Optimized for mobile-first – works beautifully on every device
Flexibility
Limited by what the template allows – hard to add special features
Unlimited – we can build any feature you need as you grow
Security
Vulnerable to hacks from outdated plugins and themes
Built secure from day one – far fewer entry points for hackers
Plugin/Theme Maintenance
Requires constant updates – outdated plugins can break your site or stop working entirely
No plugins to update or break – your site just works
Google Rankings
Slower sites rank lower – harder for customers to find you
Speed and clean code help you rank higher on Google
Monthly Hosting Cost
$50-200/month
$50/month (reliable, fast hosting)

Every Industry Needs Something Different

Every industry has different needs. We design your site around what your customers actually care about—not generic templates.

Roofing & Home Services

What your customers need to see: Trust, reliability, and professionalism. We design sites with bold before/after galleries, prominent service areas, easy quote request forms, and authentic crew photos. Mobile-first design is critical—over 70% of homeowners search for contractors on their phones, often in urgent situations needing immediate help.

Built for quick conversions: Contact forms are readily visible upon page load so customers can reach you instantly. An easily accessible call button is prominently displayed via a bottom navigation bar that stays visible as users scroll—because when someone has a roof leak or electrical emergency, they need to contact you fast.

Example: Large hero image of your crew on a job, instant quote form above the fold, prominently displayed certifications and insurance badges, service area map, Google reviews showcase, and persistent bottom navbar with one-tap calling.

Restaurants & Food Service

What your customers need to see: Mouthwatering food, atmosphere, and how to visit you. We prioritize stunning food photography, prominent menu/ordering links, reservation functionality, and location/hours displayed clearly. Fast load times matter—hangry customers won't wait.

Example: Full-screen food photography hero, one-click menu PDF download, integrated online ordering, Instagram feed integration, and clear directions with parking info.

Law Firms & Professional Services

What your customers need to see: Authority, expertise, and approachability. We design sites that balance professionalism with warmth—attorney bios with personality, clear practice area pages, case results (where ethical), and easy consultation booking. Security is paramount for client data.

Example: Professional attorney portraits, detailed credentials and case experience, client testimonials, downloadable resources (guides/checklists), secure contact forms, and prominent bar association memberships.

Fitness & Wellness

What your customers need to see: Results, energy, and community. We create sites with dynamic imagery showing real transformations, class schedules front and center, easy membership sign-ups, and social proof. The design should feel as energizing as your business.

Example: Video hero showing class energy, interactive schedule calendar, member success stories, pricing transparency, free trial sign-up form, and trainer profiles.

Manufacturing & B2B

What your customers need to see: Capabilities, quality, and reliability. We design sites that showcase your equipment, certifications, and portfolio of completed projects. Easy-to-find technical specifications, case studies, and clear contact paths for quote requests matter most.

Example: Facility photos and capabilities overview, detailed case studies with metrics, downloadable spec sheets, certifications carousel, industries served, and multiple contact options (phone, email, quote form).

Retail & E-Commerce

What your customers need to see: Products, prices, and how to buy. We design sites optimized for conversions—prominent search, intuitive navigation, product filtering, large product images, reviews, and streamlined checkout. Speed is critical—slow sites lose sales.

Example: Featured products hero slider, smart search with autocomplete, category mega-menu, customer reviews integration, wish lists, cart abandonment recovery, and one-page checkout.

Don't see your industry? We've worked with dozens of different business types—from medical practices to e-commerce stores to nonprofits. Every project starts with understanding your customers and what drives them to take action.

Modern Design That Connects

Great design isn't just pretty—it builds trust and guides visitors toward action. Here's what makes websites work in 2025:

01

Clean, Breathing Space

Generous spacing and uncluttered layouts help visitors focus on what matters

02

Smart Color Pairing

Thoughtful color combinations that maintain readability and visual hierarchy

03

Soft, Modern Edges

Rounded corners create an approachable, contemporary feel

04

Readable

Typography

Clear Hierarchy

Legible fonts sized perfectly for every device

05

Subtle Motion

Gentle animations that add polish without distraction

06

Clear Visual Hierarchy

1

See the headline

2

Read the message

3

Take action

ALL TOGETHER
NEW

Transform Your Business

Clean spacing, harmonious colors, soft edges, clear hierarchy, subtle motion—all working together to create something that just feels right.

Our Process

01

Discovery Call

Quick 15-minute call to understand your business and goals. We learn what matters most to you and your customers.

Professional consultation call with client
Website wireframe design mockups and planning
02

Custom Design

We design mockups that match your brand and speak to your audience. You give feedback until it's exactly right.

03

Development

We build your site with clean, optimized code. You get preview links to see progress as we go.

Code development and programming process
Responsive website testing across multiple devices
04

Testing & Launch

Thorough testing across devices and browsers. We verify everything works perfectly, then launch on reliable, fast hosting.

05

Support & Growth

Launch is just the start. We provide ongoing support and updates based on real results. Your site grows as your business grows.

Analytics dashboard showing website growth and performance metrics
Broken Chair Brewery logo

Joan B.

Co-Founder, Broken Chair Brewery

~$240/Month Passive Income With Zero Inventory
"We were using Squarespace for our brewery's website, but it felt too limiting when it came to customization. We decided to work with Keystone Web Solutions to switch to a fully custom-coded website, and it was the best decision we made! The team took the time to understand our brand and vision, creating a website that's not only visually stunning but also functional. We now have complete control over our site's design per our request, allowing us to showcase our beers, apparel, events, photos, and story in ways that truly reflect who we are. Plus, the e-commerce integration for online orders and merchandise is smooth and efficient. The ability to scale our site as we grow has been invaluable. If you're looking for a more customized website that stands out from the cookie-cutter templates, I highly recommend."
~20
Orders Per Month
$10-12
Profit Per Order
$0
Inventory Costs
~$240
Monthly Passive Income

Real Results For Real Businesses

Valley Peak Roofing mobile-optimized website with lead generation forms and PPC campaign integration

Valley Peak Roofing Co

Challenge: Bethlehem area roofing contractor with slow WordPress site needed complete digital transformation to dominate their market and expand into surrounding areas

Solution: Complete custom website rebuild with 35 location-specific pages optimized for Google Ads, cloud-hosted assets, lead capture forms, and storm damage resources. Full-service digital marketing including Local Service Ads management, ongoing blog content creation, and comprehensive monthly reporting using SEMrush, Search Console, and Google Analytics.

Results: Steady upward trend in all metrics since July launch. Professional platform driving qualified leads through PPC campaigns, organic search growth through strategic content, and complete transparency with detailed monthly performance analysis. Client has noticed a definite uptick in website submissions after packing the site with quote/estimate/contact forms and prominent contact buttons throughout every page.

Visit Website

Waldman Electrical Contractors

Challenge: West Reading electrical contractor needed modern web presence with smart features to compete in competitive market

Solution: Mobile-first design with dynamic business hours display, interactive service area map, and responsive layouts optimized for customer engagement on any device

Results: Professional digital presence with seamless mobile experience, real-time business information, and ongoing maintenance by Keystone Web Solutions

Visit Website
Waldman Electric responsive website showcasing electrical services and dynamic hours display - Reading PA web design
See All of Our Projects

Speed Equals Revenue

Every second counts. Here's what our sites deliver:

<2s
Load Time
+30%
Avg. Conversion Boost
98/100
PageSpeed Score
100%
Mobile-First

Fast sites keep visitors engaged, rank higher on Google, and convert more customers. We build for speed from day one.

The Cost of Slow Websites

Fast Site (1.8s load)

$0 Monthly Revenue
$50,000
100% Potential Revenue

Slow Site (5.2s load)

$0 Monthly Revenue
$30,000
40% Revenue Lost = $20,000/mo

How We Calculate This

These projections are based on industry research showing that every 100ms of load time delay costs roughly 7% in conversions (Akamai). A site loading at 5.2 seconds is 3.4 seconds slower than one at 1.8 seconds—that's 34 additional 100ms delays.

The math: Starting with a baseline $50k/month at 2% conversion, each second of delay compounds the loss. At 5.2s load time, you're losing approximately 40% of potential conversions compared to a 1.8s site—that's $20,000 per month walking away while your pages load. For most businesses, just one or two lost sales pays for an entire website rebuild.

Annual Revenue Impact by Site Speed

$600k $500k $400k $300k $200k $0 1s 2s 3s 4s 5s $600k $540k $420k $300k $240k

Based on $50k monthly revenue with 2% baseline conversion rate

A 5-second site loses $360,000 annually compared to a 1-second site

0%
of users expect sites
to load in <2 seconds
0%
of online shoppers won't
return after slow experience
0
seconds average for
our custom sites

Data Sources

  • Load Time Statistics: HTTPArchive Web Almanac 2024, Google Core Web Vitals Report
  • Conversion Impact: Akamai Technologies Performance Study (2023), "Every 100ms delay costs 7% in conversions"
  • Mobile Abandonment: Google/SOASTA Research (2023), "53% of mobile users abandon sites that take over 3 seconds"
  • User Expectations: Portent Speed Study 2024, "88% of users expect sites to load in under 2 seconds"
  • Return Behavior: Kissmetrics E-commerce Study, "79% of shoppers won't return after slow experience"
  • Bounce Rate: Google Analytics Benchmarking Data, "32% bounce rate increase from 1s to 3s"
  • Revenue Calculations: Based on industry-standard 2% conversion rate with progressive degradation per Google's Speed Impact Calculator

Transparent Pricing

No hidden fees. No surprises. Just honest pricing for quality work.

Foundation

Perfect for growing businesses

$1,500 upfront
+ $50/month
  • Custom Design & Development
  • Mobile-First Responsive Design
  • SEO Optimization & Setup
  • Unlimited Content Updates
  • Monthly Performance Reviews
  • Security & Maintenance
MOST POPULAR

Growth

Maximum value, minimal upfront cost

$180 /month
6-month commitment
  • Custom Design & Development
  • Mobile-First Responsive Design
  • SEO Optimization & Setup
  • Unlimited Content Updates
  • Monthly Performance Reviews
  • Security & Maintenance
  • Advanced Performance Tracking
  • Extensive SEO & Competitor Analysis
  • Priority Support Access
  • Free Redesign After 24 Months

Enterprise

Dominate your market with targeted location pages

$2,000 + $100/page
20-30 location pages
  • Everything in Growth Package
  • 20-30 Location-Specific Landing Pages
  • Ranking & Impression Analysis
  • Geographic SEO Targeting Research
  • County, City & Town-Specific Pages
  • Custom Local Content Per Location
How It Works: We analyze your current rankings, search impression data, and target opportunities across counties, cities, and towns where your customers are searching. Each location page is uniquely crafted with relevant local content to capture those high-intent searches you're currently missing.

Additional Costs to Consider

Mandatory Expenses

Domain Registration
Required

Your unique web address (e.g., yourbusiness.com). Premium domains command higher prices due to memorability and brand appeal. Many clients already own their domain.

Standard Domains: $10-20/year
Premium Domains: $50-5,000+
Hosting Fees
Usually Free

Netlify provides FREE hosting for most small websites (125GB bandwidth + 300 build minutes/month).

Extra Bandwidth: $20/100GB
Extra Build Time: $7/500 min

Optional Add-Ons

Premium Assets
Optional

Stock photos, custom fonts, videos, and other premium design elements.

Per Asset: $10-100
Blog Management
Optional

Professional blog setup and ongoing content management.

Setup: $100
Per Post: $40/hr
Extra Unique Pages
After 5 Pages

Additional pages beyond the 5 included in your package (differs from blog posts).

Per Page: $100
Secure Payments
Direct Developer Access
100% Satisfaction Guarantee

Common Questions

How long does it take to build a website?

Most sites are live within 3-4 weeks. Timeline depends on your specific needs and how quickly you can provide content (text, images, etc.). We'll give you a clear timeline upfront.

Can I edit the site myself after launch?

Absolutely. We can integrate a simple content management system so you can update text, images, and blog posts yourself. For bigger changes, we're always available to help.

What about SEO and marketing?

Every site includes foundational SEO—proper structure, fast loading, mobile optimization, and clean code that Google loves. For ongoing marketing (content, ads, local SEO), we offer that as a separate service.

How is this different from using Wix or Squarespace?

Template builders give you a generic starting point that you have to bend to fit your needs. We start with your needs and build from there. The result is faster performance, better security, lower costs, and a site that actually stands out.

What if I need changes down the road?

We're here for the long haul. Whether you need small tweaks or major updates as your business grows, we provide ongoing support. Your site evolves as your business evolves.

Ready to Stop Losing Customers to a Slow Website?

You started your business to serve customers and build something meaningful—not to wrestle with website builders or worry about performance scores. Let's build a site that just works, so you can focus on what you do best.

We start with a quick, no-pressure chat to understand your business. If it's a good fit, we'll build something that makes you proud. If not, no hard feelings—we're here to help, not push.

Let's Build Your Website

15-minute friendly chat • No pressure • Same-day response

Mobile Screenshot