GOOGLE BUSINESS & ADS MANAGEMENT
Strategic optimization and data-driven campaigns that dominate local search results
Scientific Approach to Google Advertising
We don't just run ads – we engineer campaigns. Our data-driven approach analyzes your competitors' strategies, identifies their weaknesses, and positions your business to capture the most valuable leads at the lowest cost.
Our Google Services
Google Business Profile
Complete optimization of your Google Business Profile to maximize visibility in local search results and Google Maps.
- Profile setup & verification
- Category optimization
- Review management strategy
- Post scheduling & updates
- Q&A management
Google Ads Campaigns
Strategic PPC campaigns with competitor analysis, keyword research, and continuous optimization for maximum ROI.
- Competitor keyword analysis
- Long-tail keyword targeting
- Ad copy A/B testing
- Bid strategy optimization
- Conversion tracking setup
Local Service Ads
Google Guaranteed badge management with pay-per-lead optimization for service businesses.
- LSA profile setup
- Budget optimization
- Lead quality filtering
- Response time management
- Review generation strategy
Our Strategic Process
Competitor Analysis
We identify your competitors' Google Ads, analyze their keywords, estimate their spend, and find gaps in their strategy.
Keyword Research
Using advanced tools and competitor data, we identify high-intent, low-competition keywords that deliver the best ROI.
Campaign Setup
Strategic campaign structure with proper conversion tracking, landing page optimization, and quality score improvements.
Launch & Monitor
Real-time monitoring with hourly adjustments during the first week to maximize performance and minimize wasted spend.
Optimize & Scale
Continuous optimization based on data, scaling winning campaigns and eliminating underperformers.
Example Campaign Scenarios
These hypothetical examples demonstrate typical results we achieve for clients in various industries
Example: Home Services Company
HVAC & Plumbing ScenarioTypical Strategy:
- Targeted emergency service keywords with high intent
- Implemented dynamic call tracking for better attribution
- Created separate campaigns for heating vs. cooling seasons
- Developed landing pages for each service type
Expected Results:
- Reduced cost per lead by 45% in first 60 days
- Increased phone calls by 180%
- Achieved top 3 ad positions for primary keywords
- Generated 85 qualified leads per month
Example: Landscaping Business
Lawn Care & Landscaping ScenarioStrategy:
- Qualified for Local Service Ads with Google Guaranteed badge
- Dual approach: LSA for residential, Google Ads for commercial
- Seasonal campaign adjustments for spring/fall rush
- Geographic micro-targeting by neighborhood demographics
Results:
- 12-20 qualified leads weekly from combined channels
- 22% lead-to-customer conversion rate
- Increased average project value by 35%
- Dominated local search results within 45 days
Investment & Pricing
Pricing is tailored to your specific business needs and goals. All packages are customized based on your industry, competition level, and target market.
Business Profile Only
Google Business Profile management without ads
- Complete profile setup & verification
- Weekly post updates
- Review monitoring & response
- Q&A management
- Photo optimization
- Monthly performance reports
Starter
Perfect for local businesses starting with Google Ads
- Everything in Business Profile Only
- Up to $1,500/month ad spend management
- 2 campaign setup & management
- Monthly reporting & optimization
- Basic competitor analysis
- Keyword research & selection
Professional
Comprehensive management for serious growth
- Everything in Starter, plus:
- Up to $5,000/month ad spend management
- 4 campaign setup & management
- Local Service Ads management
- Advanced competitor analysis
- Weekly optimization & bid adjustments
- Landing page recommendations
- Call tracking & recording
Enterprise
For businesses spending $5,000+ monthly
- Everything in Professional, plus:
- Unlimited ad spend management
- Unlimited campaigns
- Daily optimization & monitoring
- Custom landing page development
- Advanced conversion tracking
- Dedicated account manager
- Quarterly strategy sessions
Important: Management fees shown above do not include your Google ad spend budget. For clients with our website management plan ($50/month), package pricing may be bundled for additional savings.
Final pricing is customized based on your specific business needs, competition level, service area, and growth goals. Contact us for a detailed quote tailored to your situation.
Frequently Asked Questions
How quickly can I see results?
Most clients see their first leads within 24-48 hours of campaign launch. However, optimal performance typically develops over 2-4 weeks as we gather data and optimize campaigns.
What's the difference between Google Ads and LSAs?
Google Ads charge per click when someone visits your website. Local Service Ads charge per phone call (typically $35-55) and show at the very top with a "Google Guaranteed" badge. LSAs are only for service businesses.
How do you analyze competitors?
We use Google's Transparency Center, incognito searches, and specialized tools to identify competitors' ads, estimate their budgets, extract their keywords, and find gaps in their strategy.
What if I have a limited budget?
We specialize in maximizing ROI regardless of budget. We'll focus on high-intent, low-competition keywords and use strategic bidding to compete effectively even with smaller budgets.
Do you guarantee results?
While we can't guarantee specific results (no honest agency can), we do guarantee transparent reporting, strategic optimization, and our commitment to achieving the best possible ROI for your investment.
Can you work with my existing campaigns?
Absolutely! We can audit and optimize existing campaigns or build new ones from scratch. Our initial audit will identify opportunities for improvement and potential cost savings.
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